Areas of Competency Competency A Demonstrate awareness of the ethics, values, and foundational principles of one of the information professions, and discuss the importance of those principles within that profession. Competency B Describe and compare different organizational settings in which information professionals practice. Competency C Articulate the importance of designing programs and services supportive of diversity, inclusion, and equity for clientele and employees. Competency D Apply the fundamental principles of planning, management, marketing, and advocacy. Competency E Design, query, and evaluate information retrieval systems. Competency F Use the basic concepts and principles related to the selection, evaluation, organization, and preservation of physical and digital information items.\ Competency G Demonstrate understanding of basic principles and standards involved in organizing information such as classification and controlled vocabulary systems, cataloging systems, metadata schemas or other systems for making information accessible to a particular clientele. Competency H Demonstrate proficiency in identifying, using, and evaluating current and emerging information and communication technologies. Competency J Describe the fundamental concepts of information-seeking behaviors and how they should be considered when connecting individuals or groups with accurate, relevant and appropriate information. Competency K Design collaborative/individual learning experiences based on learning principles and theories. Competency L Demonstrate understanding of quantitative and qualitative research methods, the ability to design a research project, and the ability to evaluate and synthesize research literature. Competency M Demonstrate professional leadership and communication skills. Competency N Evaluate programs and services using measurable criteria. Competency O Understand global perspectives on effective information practices that are supportive of cultural, economic, educational, or social well-being.